Sam Donaldson is Director of Perspective Economics, an economic research practice that specialises in measuring the economic contribution of technologies and digital sectors. Sam is a lead author of a number of research reports on behalf of the Department for Digital, Culture, Media and Sport exploring the size, scale, potential and labour markets related to cyber security, artificial intelligence, and online safety technology. He has also led several studies on behalf of devolved and local government organisations exploring the contribution and strengths of their digital sub-sectors.